How The Networks Put Together a News Story

If you love Monte Python type humor you will love this. If you do not, you will still love it. Either way, it rings with truth.

This is great example how “so-called” truth is often communicated to us via style. Style is not substance. Style is distant to truth in that it plays on emotions and memories. It can be used to deceive. By comparison, style is like the music to the lyrics. Music can sound great, pleasing, and arousing; it can invoke anger or inspire. But it does so through the emotions, not the intellect. The music can be contradictory to the lyrics.

Substance on the other hand can be parsed, examined, dissected, tested, and debated by the intellect. The content, or lyrics in keeping with the song metaphor, can tell a great deal, if not the most important aspects, of the message.

Style is meant to accompany and compliment the substance or content. However, the content is the “meat” of the act. Sadly, today we are so easily sold on style and style is then used as the means to truth (and let’s not forget that the means are everything.)

By its very nature, style can not do what substance does. If it did, one would be able to tell what is on a man’s mind by looking at his hat.